Global Business Anthropology Summit 2025 in Tokyo

Summit Theme 2025:  Myths and Realities in Business

The fifth Global Business Anthropology Summit (GBAS) hosted by Chuo University and Research Group for the Anthropology of Administration (RGAA) was held in Tokyo, Japan, from June 14 to 16, 2025.

Thanks to all of you, we successfully concluded the first-ever GBAS held in the Asian region, with over 200 participants attending across the two days.

Throughout the summit, we had fascinating presentations and discussions in various sessions about the importance of anthropology and case studies that bridge business and anthropology. We also witnessed new connections being formed during the summit, and we hope this will serve as a catalyst for expanding the network of professionals involved in business anthropology.

Once again, we extend our heartfelt gratitude for your participation.

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Call for Papers
We are pleased to announce calls for papers from two international journals:

 International Journal of Business Anthropology (Learn More)
 Journal of Business Anthropology (Learn More)

We will explore integrating traditional spiritual and religious values with modern business practices for sustainable growth and ethical decision-making. It will highlight the impacts of spirituality and religion on corporate culture, leadership, and employee well-being, focusing on integrity, empathy, and purpose. Attendees will gain insights from practical frameworks and case studies on creating inclusive workplaces that respect diverse spiritual and religious backgrounds while fostering innovation.

Pop Culture Dynamics: The Business Behind the Buzz

We will explore how anthropological insights into pop culture, including Japanese anime, comics, and the broader creative industry, can drive business success. It will examine how cultural trends and consumer behaviors shape these vibrant sectors, providing a deeper understanding of their impact on global markets. Attendees will learn how to leverage these insights to inform brand strategies, enhance consumer engagement, and foster innovation.

Thriving Through Time: The Secrets to Business Longevity

We will uncover how business anthropology can reveal the keys to enduring success. Explore the cultural and social factors that contribute to sustainable business practices and learn how long-term vision and innovative strategies can be informed by anthropological insights. Attendees will learn from case studies and practical frameworks on sustaining innovation, building resilient corporate cultures. 

Anthropology Meets Business: Creating Value Through Cultural Insights

We will delve into the transformative potential of business anthropology. Discover how cultural insights and anthropological approaches can drive innovation, enhance strategies, and create significant value in the business world. Attendees will learn from case studies and practical examples of businesses that have successfully integrated cultural insights into their operations.

CONTACT US

If you have any question related to GBAS, please send us a message to gbas2025.tokyo@gmail.com.